Internal previewFirst Choice Roofing — Meta LP test
Three variants, one hypothesis each. Same form fields and same tracking so the only real difference is the angle.
1
Free inspection
Control. Broadest appeal, lowest commitment ask.
Open V1
2
Storm & insurance
Urgency plus "we handle the claim". Best for post-storm windows.
Open V2
3
Financing
Removes the price objection. For retail re-roof, not storm.
Open V3
Every page is noindex. Highlighted yellow text marks facts that must be filled in before running traffic. Edit config.js once and all three update.